Instagram hit 200 million users a few months ago.

Of those 200 million users how many can Instagram engage?

cfirst

The marketing team at Instagram sent out boxes to select users. Users with follower counts as low as 188, and as high as 679,450 got these boxes. These users posted photos to the #communityfirst hashtag. I created a list of likes and followers.

In the first 24 hours here are the stats:

117 users posted photos of what they got in these boxes
3506478 followers were a potential audience for the #communityfirst hashtag
78230 people liked the photos posted
2 percent were engaged

If a like is a “click through” which is highly dubious, a 2 percent CTR is about average.

{ 0 comments }

We now know that you can get fake followers and brands won’t know the difference. These brands give tons of money to fakers. We also know that Googling “autolikers” will show us a bunch of apps that can be used to game around 200 followers per day. What does honest engagement look like?

A network graph visualization will easily show fake followers. In Gilad Lotan’s article linked above, more purple means more fake, i.e. accounts that follow exactly 2000 and are followed by less than 20.

Honest engagement *cough* might look something like this chart below which you should please click:

account_growth_3

1. If you drop followers are dropped, if you have good content you shouldn’t have mass un-followings. I dropped 449 followers and only lost 30.

2. If you stop adding followers, like I did around November and December, and just focused on engagement through adding photos, about 25 per month, then you can get follower growth.

3. Do you have to post almost everyday? It turns out that if you add 5 followers per day, spend 15 minutes in the morning and evening liking every good photo in your feed, and do 15 photos per month, you can get about 75 followers per week.

These stats aren’t hard and fast rules, but seem to be true for my account.

I’m going to dig in more and get better stats via the API in an upcoming post.

{ 0 comments }

High Quality Engagement from Instagram Photo Walks

May 14, 2014

Last year I hosted over 25 photo walks organized through Instagram and about half of these were branded “experiences.” I did this to learn more about photography, marketing and working with brands. It was a fun experience but not so fun realizing I helped generate millions in revenue and just got an Instagram mug from […]

Read the full article →

RIBS for Bitcoin

March 11, 2014

I just found a piece on Hacker News called PR Advice from Facebook’s Head of Tech Communications To develop a compelling message, Marooney advises running it through the RIBS test (will your story “stick to your ribs”?) The RIBS test consists of crafting a message that is Relevant Inevitable Believable Simple If I were to […]

Read the full article →

Litecoin Mining: Building a Rig

December 16, 2013

Last week I built a Litecoin mining rig which cost $1673.96 to build. To break even, assuming I can produce 10 Litecoins, I need Litecoin to trade at around $167.40 USD. It is currently trading as of 12/16/2013 at around $25 USD. The 2 important things to know about Litecoin mining or mining any cryptocurrency […]

Read the full article →

A Social Media Guide to Growing Engagement on Instagram the Hard Way

November 19, 2013

We have clear, big data analytics from Curalate about what an engaging Instagram photo is. We can now create duck-face selfies, with lots of background and blue tones, at will, and get more likes. I just hit 1000 followers a few weeks ago and average about 200 likes per photo. That’s an engagement of 20% […]

Read the full article →

New Music

January 14, 2013

How do you keep up with new music? Spotify? Rdio? I’d love to know!

Read the full article →

3 Alternatives to Showing Photos on Twitter after the Instagram Yank

December 10, 2012

If you post a photo with text from Instagram to Twitter, your photo will no longer show up on Twitter. Lots of blogs have already covered this story. Some have even gone so far as to defend this decision. If you’re looking for photo services that haven’t yanked Twitter cards. Here are 3 that are […]

Read the full article →

How To Back Up WordPress with mysqldump

November 27, 2012

Here’s a quick how to: 1. Tar up the directory: tar cvf WordPress.tar wordpress/. bzip2 WordPress.tar 2. Dump the database. mysqldump –user user_name –password –host example.com –extended-insert=FALSE database_name > database_name.sql I personally use extended-insert set to false because I often have to read the SQL. Here is how to restore from backup: tar zxvf WordPress.tar.bz […]

Read the full article →

The 10 Commandments for Remote Team Management

November 7, 2012

“The condition of man… is a condition of war of everyone against everyone.” – Thomas Hobbes This is a list that I compiled during my time as a reluctant work at home coder and manager. I was working at an Ad Agency at the time and really wanted to be at the office. That was […]

Read the full article →