Instagram hit 200 million users a few months ago.

Of those 200 million users how many can Instagram engage?


The marketing team at Instagram sent out boxes to select users. Users with follower counts as low as 188, and as high as 679,450 got these boxes. These users posted photos to the #communityfirst hashtag. I created a list of likes and followers.

In the first 24 hours here are the stats:

117 users posted photos of what they got in these boxes
3506478 followers were a potential audience for the #communityfirst hashtag
78230 people liked the photos posted
2 percent were engaged

If a like is a “click through” which is highly dubious, a 2 percent CTR is about average.


We now know that you can get fake followers and brands won’t know the difference. These brands give tons of money to fakers. We also know that Googling “autolikers” will show us a bunch of apps that can be used to game around 200 followers per day. What does honest engagement look like?

A network graph visualization will easily show fake followers. In Gilad Lotan’s article linked above, more purple means more fake, i.e. accounts that follow exactly 2000 and are followed by less than 20.

Honest engagement *cough* might look something like this chart below which you should please click:


1. If you drop followers are dropped, if you have good content you shouldn’t have mass un-followings. I dropped 449 followers and only lost 30.

2. If you stop adding followers, like I did around November and December, and just focused on engagement through adding photos, about 25 per month, then you can get follower growth.

3. Do you have to post almost everyday? It turns out that if you add 5 followers per day, spend 15 minutes in the morning and evening liking every good photo in your feed, and do 15 photos per month, you can get about 75 followers per week.

These stats aren’t hard and fast rules, but seem to be true for my account.

I’m going to dig in more and get better stats via the API in an upcoming post.


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