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How To Save Money with Memcache

Jeremiah Owyang twittered, “I’m asking every CEO I meet about their take on the economic downturn.” This is great advice, but I’ve got my own reasons for thinking so, and would like to invite Jeremiah to share his reasons here.

For me, I’ve been talking to different CEOs and telling them the importance of scalable technologies like memcache to save money NOW. I ask CEOs about the economy to hear their concerns and to see for my own business reasons if they’ve implemented memcache on their servers.

The math is really simple. Most social network sites can waste anywhere from 5000 to 10000 seconds per week on slow, un-cached database queries. Assuming the ability to handle around 30 requests per second, many large websites miss out on an additional 150000 to 300000 page views per week. Not to mention that you lose a user for every 30 seconds of wait.

If a busy site with stats above implemented memcache they would have:

  • not lost between 165 and 335 users per week.
  • 150000 to 300000 more page views per week
  • $500 – $1000 more per week on a 100 x 720 skyscraper with the right ctr and ecpm — that’s an additional coder

If you want to see the above savings, feel free to contact me at barce[a t no spam]codebelay.com .

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