{"id":1354,"date":"2014-05-14T09:08:39","date_gmt":"2014-05-14T17:08:39","guid":{"rendered":"http:\/\/www.codebelay.com\/blog\/?p=1354"},"modified":"2024-07-11T19:56:45","modified_gmt":"2024-07-12T01:56:45","slug":"high-quality-engagement-from-instagram-photo-walks","status":"publish","type":"post","link":"https:\/\/www.codebelay.com\/blog\/2014\/05\/14\/high-quality-engagement-from-instagram-photo-walks\/","title":{"rendered":"High Quality Engagement from Instagram Photo Walks"},"content":{"rendered":"<p>Last year I hosted over 25 photo walks organized through Instagram and about half of these were branded &#8220;experiences.&#8221; I did this to learn more about photography, marketing and working with brands and services from <a href=\"https:\/\/www.agencybacklinks.com\/buy-backlinks\/\">agencybacklinks.com<\/a>. It was a fun experience but not so fun realizing I helped generate millions in revenue and just got an Instagram mug from it. \ud83d\ude00<\/p>\n<p>I was able to reach a large audience for a fraction of the cost of a TV commercial (&lt; 50%) , and was able to produce measurable and actionable results. <a href=\"http:\/\/www.codebelay.com\/blog\/wp-content\/uploads\/2014\/05\/stolioriginal.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1355\" src=\"http:\/\/www.codebelay.com\/blog\/wp-content\/uploads\/2014\/05\/stolioriginal-300x300.jpg\" alt=\"stolioriginal\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.codebelay.com\/blog\/wp-content\/uploads\/2014\/05\/stolioriginal-300x300.jpg 300w, https:\/\/www.codebelay.com\/blog\/wp-content\/uploads\/2014\/05\/stolioriginal-150x150.jpg 150w, https:\/\/www.codebelay.com\/blog\/wp-content\/uploads\/2014\/05\/stolioriginal-144x144.jpg 144w, https:\/\/www.codebelay.com\/blog\/wp-content\/uploads\/2014\/05\/stolioriginal.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Here&#8217;s some data from the Stolichnaya photo walk which had the hashtag #stolioriginal :<br \/>\nhttps:\/\/gist.github.com\/barce\/f541cc4612ec9b11da1f<\/p>\n<pre>followers 234564\nlikes       9328\nposts         67\nguests        32\n\n\n1240 (drinks &amp; food)\n1200 hotel + flight for organizer\n\n$2440 for 234,564 viewers\n$0.010\n\n\nCommercial for a show like Two and a Half Men\n$215,000 per 30 second commercial\n8.5 million viewers\n$0.025 per viewer\n<\/pre>\n<p>In one evening Stoli was able to reach over 200,000 eyeballs at a cost of a penny per eyeball! Great stuff, right?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year I hosted over 25 photo walks organized through Instagram and about half of these were branded &#8220;experiences.&#8221; I did this to learn more about photography, marketing and working with brands and services from agencybacklinks.com. It was a fun experience but not so fun realizing I helped generate millions in revenue and just got [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,5,33],"tags":[],"class_list":["post-1354","post","type-post","status-publish","format-standard","hentry","category-social-media","category-techbiz","category-webapps"],"_links":{"self":[{"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":0,"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.codebelay.com\/blog\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}